Sony Ericsson

Cybershot Window Display

The 3-Store in the Bluewater shopping centre was chosen as a prime site to showcase the new range of Sony Ericsson Cybershot mobile phones.

Solve was briefed to develop, manufacture and install a high impact video/product display wall. The finished design used 9 video monitors on a bespoke-made hinged steel frame. Once installed and clad with graphic panels, this was hidden from view. The dummy phones were set in sealed clear acrylic domes.

The finished display has transformed an under-performing window display in to a very prominent showcase for new product offers.